Get Angry – Fight Extinction!
With Birdlife International and Angry Birds
Like everyone else, you probably have played Angry Birds on your iPhone, iPad, Android or recently on Chrome web-browser. It is the fad of the decade. Now Angry Birds are really Angry when they support BirdLife International in special online Chrome version of the game, where there is information about the 189 angriest birds on the planet, those critically threatened by extinction. It is possible to donate to Birdlife directly from the page. Here is an excerpt from the Birdlife press release from yesterday.
Angry Birds by Rovio the most popular computer game in the world helps BirdLife International
Rovio Entertainment Ltd, world-leading entertainment media company and creator of the unprecedented global gaming phenomenon Angry Birds, has launched a remarkable new Angry Birds campaigning website today in support of The BirdLife Preventing Extinctions Programme.
The new Angry Birds website encourages millions of fans to play the latest version of Angry Birds for Chrome online, to get angry about extinctions and to make a donation – providing vital help for ‘the world’s 189 angriest birds’ – those which BirdLife International classifies as Critically Endangered on the IUCN Red List.
Donate and join Birdlife Network while playing Angry Birds
In addition to requesting donations, the new website encourages and helps Angry Birds’ fans to find out more about the extraordinary globally threatened species the BirdLife International Partnership is taking conservation action for today. Ten of BirdLife’s flagship Preventing Extinctions projects are highlighted and fans are also encouraged to stay in touch with BirdLife news and activities by becoming BirdLife Facebook Friends.
“We are delighted to support BirdLife International with this new Angry Birds initiative”, said Peter Vesterbacka – Rovio’s Mighty Eagle and CMO. “We are pleased to be in a position to help such important conservation action and anticipate our loyal fans will respond very positively to our Angry Birds call to Get Angry and Fight Back”.“This is a very exciting opportunity for BirdLife”, said Jim Lawrence – BirdLife International’s Preventing Extinctions Programme Manager. “We are thrilled to be Angry Birds’ charity of choice and we look forward to seeing how this exciting campaign develops and our future relationship evolves”.
The rest of the press release and more information can be found on Birdlife Online Community..