Hoatzin

How to niche an eco-lodge into a birding-lodge

Gunnar Engblom has visited Amazon Refuge on the Yanayacu river near Iquitos. Here Gunnar presents a manual how an eco-lodge should cater to birders with an example Amazon Refuge as an example. A birding lodge is easier to market than an eco-lodge especially if there are some good birds that birders would do a detour to see. A birding lodge targets a very specific niche and makes marketing much easier.

Punk-chicken

Hoatzin  Opisthocomus hoazin – What a strange bird! Just as I thought I had it figured out and preparing for this post, I decided to check the references on the […]