A Fresh New Image for the BTO
New logo for BTO
The British Trust for Ornithology has just revealed it’s new look website, logo and image!!
On their website it states the following:
Welcome to the new website – the first evidence of a fresh BTO image. It still has links to your favourite surveys and traditional features, such as BirdFacts and Bird trends, but we hope that you will find it easier to use. We have been taking a careful look at the way that we communicate with members, volunteers, scientists and other birdwatchers, in order better to present the results of surveys and research. One element of this change of approach is our new logo. At its heart is BTO and to the right is a description of what we do – ‘looking out for birds’ – both directly, through surveying, and indirectly, through the information we provide to conservation practitioners. . . .
“Andy Clements, BTO Director, explains the reasons behind the new brand. Take a look at his presentation that he gave at the annual conference last weekend . . ”
And do visit the BTO webpage.
Thanks for the news. The BTO has been doing great work for years — they were doing a wide variety of “citizen science” projects before any bird organization in the USA started using that phrase. And the new logo should help them avoid being mistaken for the Bachman-Turner Overdrive, too.